Click here to email me about my blog entry. Fall In North GeorgiaSunday, October 30, 2011 |
 North Georgia MountainsFall Leaf Season Is In Full Swing The North Georgia Mountains are incredibly beautiful in October. The photo you see was taken from the Lodge at the top of Amicalola Falls State Park. Temperatures in North Georgia are dipping down into the low 40's at night and creeping slowly up to around the mid 50's. Here Are More Photos For Your Enjoyment
Click here to email me about my blog entry. Google Adwords Certified PartnerSunday, October 16, 2011 |
 Flyline Search Marketing
Google Adwords Certified Partner Full Service Internet Marketing Agency Are you trying to run Google Adwords on your own? If so, you have likely realized that setting up a Google Adwords Account is incredibly simple. Creating a campaign, an ad group and choosing some keywords is also pretty easy as well. What you've also learned is that it's much harder than you thought to actually get your program to produce real results! We encounter a ton of DIY folks. The majority all tell us the very same story. I set up my program and it kind of worked in the beginning. Somewhere along the line it stopped producing any kind of acceptable results. Oh I still get clicks, but now they don't seem to turn into calls and simply seem to burn up my daily budget each day, leaving me with nothing but an empty wallet. Are you one of these folks that I am talking about?
Here are just a few of the things DIY program managers must understand about Adwords in order to build successful programs. 1) To make Google Adwords productive, you must understand how to properly structure your program. 2) You need to understand what a keyword quality score is and how to generate higher scores. 3) You need to understand ad rank and click trough ratios. 4) You need to know how to write compelling ads that can increase click trough ratios. 5) You need to understand Google Analytics, how to load the code, how to evaluate the information it produces and how to utilize that information to improve the performance of your Adwords platform. 6) You need to learn about Google conversion code and how to use conversions as a method of evaluating keyword performance and improving your keyword bid strategies. 7) You need to read up on all the tools that Google has created to improve your return on investment, like "Content Network Campaigns", "Click to Play Video Ads" and "Google Remarketing". 8) You must learn to effectively geo-target your campaigns to produce clicks from the precise areas you wish to market to. 9) You need to read up on language targeting and how that tool can be used to ensure your Adwords ads reach the precise audience you wish to market to. 10) You really need to utilize call tracking and recording number technology to drive up your sales conversions and generate additional Analytics data for your use in analyzing and modifying your advertising strategy. We find that it generally takes our Google Adwords program designers about 1 to 2 years to become really good at building solid Adwords platforms. To really grasp all the concepts and tools, we have to immerse them in the program design and management process. They also must spend 10 to 20 hours per week in the Google learning center, reviewing the videos and reading the training material provided by Google. We generally don't have them take the Google Adwords Professional exams until they have approximately 6 months of on the job experience and study time. The tests that Google requires for Adwords Professional Certification are extremely challenging to say the least. We find them to be much like College level examinations. The tests generally include more than 100 questions and timed. Meaning they must be completed within the hour or so allotted time limits. Passing these exams requires that you have full knowledge and understanding of the vast amount of information that Adwords requires and must be able to call upon your knowledge in a precise and timely manner. Our recommendation to business owners is this. Spend your time and your day managing your business. The successful business owners we meet all seem to be great leaders that inspire their employees to achieve success while maintaining a constant focus on the customer. They are all pretty much solid time managers. The majority of them maintain a constant eye on their competition and strive to always stay that one step ahead. The most successful seem to have a unique vision for the future. Our advice; stay out of the weeds. If you want your Adwords program to produce world class results, hire a world class service provider like Flyline Search Marketing. We are a Google Adwords Certified Partner and build top performing Adwords programs for a really great price. Our client base is steadily growing. Our price and service are extraordinary and we deliver results!
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