Greetings:

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In February 2010, Americans conducted 14.5 billion core searches, with Google Sites accounting for 65.5 percent search market share.

The press release below is also available at: http://comscore.com/Press_Events/Press_Releases/2010/3/comScore_Releases_February_2010_U.S._Search_Engine_Rankings

Please let me know if you have any questions or would like to speak with an analyst. 

Thank you,
Andrew Lipsman
comScore, Inc.
press@comscore.com
312-775-6510

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****************************** comScore, Inc. News Release*******************

 

comScore Releases February 2010 U.S. Search Engine Rankings

 

RESTON, VA, March 10, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In February 2010, Americans conducted 14.5 billion core searches, with Google Sites accounting for 65.5 percent search market share.

February 2010 U.S. Core Search Rankings

Google Sites led the U.S. core search market in February with 65.5 percent of the searches conducted, followed by Yahoo! Sites (16.8 percent), and Microsoft Sites (11.5 percent). Ask Network captured 3.7 percent of the search market, followed by AOL LLC with 2.5 percent.

 

_____________________________________________________________________________

comScore Core Search Report*

February 2010 vs. January 2010

Total U.S. – Home/Work/University Locations

Source: comScore qSearch

Core Search Entity    Share of Searches (%)

                              Jan-10             Feb-10              Point Change

                                                                          Feb-10 vs. Jan-10

Total Core Search    100.0%           100.0%                  N/A

Google Sites             65.4%             65.5%                  0.1

Yahoo! Sites             17.0%             16.8%                 -0.2

Microsoft Sites          11.3%             11.5%                  0.2

Ask Network               3.8%              3.7%                  -0.1

AOL LLC Network       2.5%               2.5%                  0.0

 

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

_____________________________________________________________________________

 

Americans conducted 14.5 billion searches in February, down 5 percent from January. Google Sites accounted for 9.5 billion searches, followed by Yahoo! Sites (2.4 billion), Microsoft Sites (1.7 billion), Ask Network (540 million) and AOL LLC (358 million).

 

_____________________________________________________________________________

comScore Core Search Report*

February 2010 vs. January 2010

Total U.S. – Home/Work/University Locations

Source: comScore qSearch

Core Search Entity    Search Queries (MM)

                                 Jan-10        Feb-10            Percent Change

                                                                        Feb-10 vs. Jan-10

Total Core Search      15,167        14,472                  -5%

Google Sites               9,920          9,475                  -4%

Yahoo! Sites               2,583          2,433                  -6%

Microsoft Sites            1,715          1,667                  -3%

Ask Network                  574            540                  -6%

AOL LLC                      375             358                  -5%

 

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

_____________________________________________________________________________

 

February 2010 U.S. Expanded Search Rankings

In the February analysis of the top properties where search activity is observed, Google Sites led the search market with 13.5 billion search queries, followed by Yahoo! Sites with 2.5 billion queries and Microsoft Sites with 1.7 billion. Facebook.com experienced significant growth during the month with a 10-percent increase to 436 million searches, while craigslist, inc. jumped one position to #5 with 629 million searches.

 

_____________________________________________________________________________

comScore Expanded Search Query Report

February 2010 vs. January 2010

Total U.S. – Home/Work/University Locations

Source: comScore qSearch

Expanded Search Entity           Search Queries (MM)

                                                      Jan-10           Feb-10     Percent Change

                                                                                           Feb-10 vs. Jan-10

Total Internet                                  23,163            22,271           -4%

Google Sites                                   14,045           13,482           -4%

    Google                                       10,378             9,929           -4%

    YouTube/All Other                        3,667              3,553           -3%

Yahoo! Sites                                    2,670              2,509           -6%

    Yahoo!                                        2,647              2,496           -6%

    All Other                                         23                   13          -43%

Microsoft Sites                                1,772              1,720           -3%

    Bing                                           1,549              1,498           -3%

    Microsoft/All Other                         223                 222            0%

Ask Network                                     736                  689           -6%

    ASK.COM                                    336                  300          -11%

    MyWebSearch.com/ All Other        400                  389           -3%

craigslist, inc.                                   636                  629           -1%

eBay                                                659                  624           -5%

AOL LLC                                          576                  549           -5%

    AOL Search Network                     317                  299           -6%

    MapQuest/All Other                       259                  250           -3%

Facebook.com                                  395                  436           10%

Fox Interactive Media                         403                  391           -3%

    MySpace                                      398                  388           -3%

    All Other                                          5                      3          -40%

Amazon Sites                                   238                  210          -12%

_____________________________________________________________________________

 

About comScorecomScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

 

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Flyline Search Marketing received the following article from Yahoo recently. The news is exciting to us and to our clients who may be positioned to benefit from the alliance between Yahoo and Microsoft. Take a look at the email below and give us your thoughts.

 

New Alliance Heralds New Opportunities

How the Yahoo! and Microsoft Search Alliance works for advertisers

Yahoo! and Microsoft have received U.S. and E.U. regulatory clearance for their search transaction. The Yahoo! and Microsoft Search Alliance will provide a competitive search platform that we believe will drive innovation in search and search advertising, offer a more engaging and personalized experience for consumers, and create greater value for advertisers and publishers. It will not immediately affect your account.

How this benefits you
Once implemented, the Yahoo! and Microsoft Search Alliance will allow advertisers to:

Reach more customers—The alliance will help you reach up to 150 million searchers and get approximately 62 percent more search volume* than on Yahoo! alone through a new, unified search marketplace combining the Yahoo! and Microsoft networks. We’ll continue to innovate and enhance the search experience on our leading Web properties, driving even more search volume.

Save valuable time and effort—Once implemented, you’ll be able log into one place—Microsoft’s adCenter—to manage all your campaigns, for greater efficiency and a better return on investment. You’ll also be able to reach users on both Yahoo! and Microsoft sites, as well as other premium partner sites.

Benefit from rapid innovation—Yahoo! is continually delivering new features and innovations  to the world’s favorite online destinations, content, and Web products used by hundreds of millions of consumers to connect to the people and things that matter to them most. That innovation will only accelerate under the new alliance. Microsoft will continue to develop the underlying technologies that drive high quality algorithmic and paid search results, while we will use our resources to improve the advertiser and consumer search experience.

We expect advertisers, publishers and consumers to benefit from this alliance. By establishing a more competitive paid search marketplace, publishers (our affiliate partners) will also benefit through potentially better monetization and stronger innovation, while end users will benefit by our increased focus on creating even more engaging and personalized experience for our users.

What should I do now?
Nothing. There will be no immediate changes to your account. Both companies are committed to making this transition as seamless and beneficial to you as possible. Our aim is a high quality transition of advertisers and partners in at least the U.S. prior to the 2010 holiday season. However, we may wait until 2011 if we determine this will be more effective.

Continue to stay tuned to this blog and your account alerts for news and information on the Yahoo! and Microsoft Search Alliance.

 

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Flyline Search Marketing is a full service Internet Marketing Agency. We offer Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Web Site Design, Streaming Video Production and More. We have offices in Atlanta, Georgia and Albuqueque, New Mexico. We believe that it is mission critical in today's competitive marketplace to utilize Social Media Marketing, in particular Internet video to help increase brand awareness and to help drive new business leads to your firm. We invite you to Visit the Flyline Search Marketing Youtube Channel.  

Americans are watching more Internet videos than ever before. Google's Youtube site continues to be the online video site of choice for those viewing online video. Take a look at the information below obtained from Gian Fulgoni and his analytics and research team at comScore press. The data concerning online video useage is staggering to say the least. What the date says to marketers is this, Internet video is a tremendous marketing tool. Use it to promote your business. Not doing so means, you are missing a tremendous opportunity to effectively market and grow your firm.

We meet business owners everday who are not aware of the marketing power and potential of streaming video. Most have never created a video. The vast majority have never created a Youtube account, nor tried to upload a video to their Youtube account. Flyline Search Marketing can help you set up a Youtube account. We can show you how to easily edit and upload your videos, or you can send us your footage and our video support team will do that for you. Folks, it's just not as complex, nor as expensive as you might think to get into video marketing. If you work with Flyline Search Marketing, you will own the video that is created. Be careful in working with firms who want to produce your video, but don't want to sign over all ownership rights to the video to you! There are big players in this industry who refuse to relinquish ownership of the video to you and thus control when and how you can utilize your video. If you need or want a studio quality piece of footage, Flyline Search Marketing's vendor partner, Digital VP, can do a half day onsite video shoot for you for less than $1000. You will own the footage once we finish! From a half day shoot, it is realistic to think you could shoot enough footage to create many Youtube videos, covering multiple product or service components of your business. Digital VP produced the green screen videos you see on the Flyline Search Marketing home page, Pay Per Click page and Search Engine Optimization page. The Youtube videos you see on our site were actually produced by our In-house Youtube channel support team. People, a $1000 dollar investment in high quality footage is absolutely worth it! If the price is still a barrier to you, go down the street to Best Buy. They offer a number of HD quality video camcorder models that can produce very nice, Youtube quality video. The benefits far outweigh any costs, so don't delay in getting started.

For more information about getting started with Internet video marketing, please contact our offices at 1-866-258-5511.

News from comScore Press

U.S. Online Video Market Continues Ascent as Americans Watch 33 Billion Videos in December

Hulu Surpasses 1 Billion Monthly Video Streams for First Time

 

RESTON, VA, February 5, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released December 2009 data from the comScore Video Metrix service, showing that nearly 178 million U.S. Internet users watched online video during the month. Online video viewing continued to reach record levels in December, with 33.2 billion videos viewed during the month.

 

Top 10 Video Content Properties by Videos Viewed

Google Sites continued to rank as the top U.S. video property in December, delivering 13.2 billion videos, with YouTube.com accounting for nearly 99 percent of all videos viewed at the property. Hulu ranked second with more than 1 billion videos viewed, an all-time high for the property, and representing 3.0 percent market share. Microsoft Sites ranked third with 561 million (1.7 percent), followed by Fox Interactive Media with 551 million (1.7 percent) and Yahoo! Sites with 539 million (1.6 percent). 

 

_________________________________________________________________

Top U.S. Online Video Content Properties* by Videos Viewed

December 2009

Total U.S. – Home/Work/University Locations

Source: comScore Video Metrix

Property                           Videos (000)     Share (%) of Videos

Total Internet : Total Audience     33,242,835             100.0

Google Sites                        13,242,487              39.8

Hulu                                 1,013,494               3.0

Microsoft Sites                        561,052               1.7

Fox Interactive Media                  550,505               1.7

Yahoo! Sites                           539,416               1.6

Viacom Digital                         372,641               1.1

Turner Network                         366,987               1.1

CBS Interactive                        297,298               0.9

Megavideo.com                          210,294               0.6

AOL LLC                                209,957               0.6

 

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.

_________________________________________________________________

 

Top 10 Video Content Properties by Viewers

Nearly 178 million viewers watched an average of 187 videos per viewer during the month of December. Google Sites attracted 135.8 million unique viewers during the month (97.5 videos per viewer), followed by Yahoo! Sites with 59.8 million viewers (9.0 videos per viewer) and Fox Interactive Media with 56.8 million viewers (9.7 videos per viewer). The average Hulu viewer watched 22.9 videos during the month, representing another all-time high for the property.

 

_________________________________________________________________

Top U.S. Online Video Content Properties* by Unique Viewers

December 2009

Total U.S. – Home/Work/University Locations

Source: comScore Video Metrix

Property                       Unique Viewers       Average Videos

                                    (000)             per Viewer

Total Internet : Total Audience       177,851                186.9

Google Sites                          135,830                 97.5

Yahoo! Sites                           59,842                  9.0

Fox Interactive Media                  56,781                  9.7

CBS Interactive                        47,918                  6.2

Microsoft Sites                        44,579                 12.6

Hulu                                   44,189                 22.9

Viacom Digital                         39,592                  9.4

Facebook.com                           32,754                  5.0

Turner Network                         30,586                 12.0

5min.com                               30,530                  2.5

 

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.

_________________________________________________________________

 

Top Video Ad Networks by Potential Reach

In December, Tremor Media ranked as the top video ad network with a potential reach of 103.7 million viewers, or 58.3 percent of the total viewing audience. BBE ranked second with a potential reach of 101.1 million viewers (56.9 percent penetration) followed by Advertising.com Video Network with 83.6 million viewers (47.0 percent).

 

________________________________________________________________________________

Top U.S. Online Video Ad Networks by Potential Reach of Unique Viewers

December 2009

Total U.S. – Home/Work/University Locations

Source: comScore Video Metrix

Property                                        Unique Viewers        Viewer Penetration

                                                     (000)

Total Internet : Total Audience                        177,851               100.0

Tremor Media - Potential Reach                         103,672                58.3

BBE - Potential Reach                                  101,124                56.9

Advertising.com Video Network - Potential Reach         83,619                47.0

SpotXchange Video Ad Network - Potential Reach          81,290                45.7

YuMe Video Network - Potential Reach                    76,356                42.9

ScanScout Network - Potential Reach                     70,976                39.9

Break Media Video Ad Network - Potential Reach          61,269                34.4

BrightRoll Video Network - Potential Reach              55,227                31.1

Adconion Video Network - Potential Reach                55,027                30.9

TidalTV - Potential Reach                               46,563                26.2

________________________________________________________________________________

 

Other notable findings from December 2009 include:

• The top video ad networks in terms of their actual reach delivered were: Tremor Media Video Network with 30.5 percent penetration of online video viewers, BrightRoll Video Network with 21.7 percent, and BBE with 21.2 percent.
• Jambo Media, an online video solutions company, delivered videos to 39.4 million unique viewers, representing a reach comparable to that of video content providers in the top ten.
• 86.5 percent of the total U.S. Internet audience viewed online video.
• 134.4 million viewers watched more than 13 billion videos on YouTube.com (97.1 videos per viewer).
• 44.9 million viewers watched 423.3 million videos on MySpace Sites (9.4 videos per viewer).
• The average Hulu viewer watched 22.9 videos, totaling 2.2 hours of videos per viewer.
• The duration of the average online video was 4.1 minutes.

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Folks,

Take a look at the latest search engine rankings reports. Google is still maintaining an incredibly solid lead position. If you are not using Google Pay Per Click as part of your marketing strategy, you are missing a great opportunity to reach a significant portion of the U.S. population. Over 65 % of all searches currently are coming across the Google engine. Give us a call if you would like to discuss Sponsored links advertising. We custom design every program to fit each clients specific needs. We focus on building campaigns for each line of business you want to market. We create synergy between your Google ads, ad content and landing pages to ensure your conversion rates are as high as possible. We include your phone number on your Google ad to allow your potential clients to just call you and not have to click at all. Novel idea, but we think that the return on investment from PPC will be far superior if we take the steps mentioned above. We believe that an educated client will be a long term client so be prepared to learn as we go.

Enjoy the search engine rankings info below. Special thanks to our friends from comScore who always bring you the very best in market trend data. 

Warmest Regards,

Mark W. Lein 

CEO Flyline Search Marketing

 

Latest Search Ranking Data

 

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Greetings:

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In December 2009, Americans conducted 14.7 billion core searches, with Google Sites accounting for 65.7 percent search market share, virtually unchanged from 65.6 percent in November. Microsoft Sites grabbed 10.7 percent market share, up 0.4 percentage points versus November.

Please let me know if you have any questions or would like to speak with an analyst. 

Thank you,
Andrew Lipsman
comScore, Inc.
press@comscore.com
312-775-6510

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Follow Us on Twitter
twitter.com/comScore
twitter.com/m_abraham
twitter.com/gfulgoni
****************************** comScore, Inc.  News Release*******************

 

comScore Releases December 2009 U.S. Search Engine Rankings

 

RESTON, VA, January 15, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In December 2009, Americans conducted 14.7 billion core searches, with Google Sites accounting for 65.7 percent search market share, virtually unchanged from 65.6 percent in November. Microsoft Sites grabbed 10.7 percent market share, up 0.4 percentage points versus November.

December 2009 U.S. Core Search Rankings

Google Sites led the U.S. core search market in December with 65.7 percent of the searches conducted, followed by Yahoo! Sites (17.3 percent), and Microsoft Sites (10.7 percent). Ask Network captured 3.7 percent of the search market, followed by AOL LLC with 2.6 percent.

 

_____________________________________________________________________

comScore Core Search Report*

December 2009 vs. November 2009

Total U.S. – Home/Work/University Locations

Source: comScore qSearch

Core Search Entity      Share of Searches (%)

                                Nov-09      Dec-09    Point Change 
                                                                   Dec-09 vs. Nov-09

Total Core Search       100.0%      100.0%          N/A

Google Sites               65.6%       65.7%           0.1

Yahoo! Sites               17.5%       17.3%          -0.2

Microsoft Sites            10.3%       10.7%           0.4

Ask Network                 3.8%        3.7%           -0.1

AOL LLC Network          2.8%        2.6%           -0.2

 

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

_____________________________________________________________________

 

Americans conducted 14.7 billion searches in December, up 2 percent from November. Google Sites accounted for nearly 9.7 billion searches, followed by Yahoo! Sites (2.5 billion), Microsoft Sites (1.6 billion), Ask Network (545 million) and AOL LLC (383 million).

 

_____________________________________________________________________

comScore Core Search Report*

December 2009 vs. November 2009

Total U.S. – Home/Work/University Locations

Source: comScore qSearch

Core Search Entity      Search Queries (MM)

                                 Nov-09     Dec-09    Percent Change

                                                                   Dec-09 vs. Nov-09

Total Core Search       14,445     14,737          2%

Google Sites                9,479      9,688          2%

Yahoo! Sites                2,534      2,544          0%

Microsoft Sites             1,483      1,576          6%

Ask Network                   548        545         -1%

AOL LLC                          401        383         -4%

 

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

_____________________________________________________________________

 

December 2009 U.S. Expanded Search Rankings

In the December analysis of the top properties where search activity is observed, Google Sites led the search market with more than 14.0 billion search queries, followed by Yahoo! Sites with 2.6 billion queries and Microsoft Sites with 1.6 billion searches. Bing experienced large growth during the month with a 6-percent increase in query volume to nearly 1.4 billion searches. eBay and Amazon Sites experienced gains in December as retail search activity picked up during the holiday season.

 

_____________________________________________________________________

comScore Expanded Search Query Report

December 2009 vs. November 2009

Total U.S. – Home/Work/University Locations

Source: comScore qSearch

 

Expanded Search Entity            Search Queries (MM)

                                        Nov-09     Dec-09     Percent Change

                                                                           Dec-09 vs. Nov-09

Total Internet                    22,280     22,741            2%

Google Sites                     13,751     14,019            2%

Google                                9,878     10,101            2%

YouTube/All Other               3,873      3,918            1%

Yahoo! Sites                       2,622      2,629            0%

Yahoo!                                2,599      2,605            0%

All Other                                   23         24            4%

Microsoft Sites                     1,521      1,620            7%

Bing                                     1,324      1,399            6%

Microsoft/All Other                  197        221           12%

Ask Network                           715        696           -3%

ASK.COM                                 348        332           -5%

MyWebSearch.com/ All Other  367        364           -1%

eBay                                       635        680            7%

AOL LLC                                  611        588           -4%

AOL Search Network               349        325           -7%

MapQuest/All Other                262        263            0%

craigslist, inc.                          568        583            3%

Fox Interactive Media             447        424           -5%

MySpace Sites                        439        416           -5%

All Other                                     8          8            0%

Facebook.com                        354        351           -1%

Amazon Sites                         250        302           21%

_____________________________________________________________________

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