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Yahoo and Microsoft Join Forces
Thursday, May 06, 2010

Flyline Search Marketing

Atlanta's & Albuquerque's

Internet Premier Marketing Agency

1-866-258-5511

Yahoo and MSN (Bing) Have Joined Forces To Strengthen Their Position Against Google

Read the letter below that came from Yahoo today.

If you utilize Search Engine Marketing you need to read the article below. Yahoo and MSN (Bing) have joined forces and search platforms in an effort to take market share from Google.

Dear advertiser, as we shared in February, Yahoo! and Microsoft have formed a search alliance that will enable you to reach more customers with less time and effort. With the convenience of one account, you can access up to 154 million searchers, and approximately 62% more search volume than on Yahoo! alone¹.

To take advantage of these benefits, all Yahoo! Search Marketing advertisers will transition to the Microsoft Advertising adCenter platform.

Transition Timing
Our priority is to make this transition as smooth as possible for you. Here’s how we’re planning to do that:

•  Protect the holiday period - We know how important the holiday selling season is to many of our advertisers. That’s why our aim is to complete this transition in the U.S. and Canada before the start of the 2010 holiday season.

•  Ensure a quality transition - If at any time we feel we cannot transition with quality while protecting the holiday period, we will defer the transition until after the holidays. Should this happen, we will keep you updated.
•  Provide a window of time - To give you as much flexibility as possible, we plan to provide you with a several week window, beginning in late summer, within which to initiate and complete your transition.

Transition Experience
Over the last several months, we’ve been working very closely with Microsoft to design a high quality transition experience for you. Here’s an overview of what you can expect:

•  Regular communication - This email kicks off a series of communications designed to help you learn about the transition. Upcoming communications will also help you get to know adCenter, the search advertising platform you’ll use to reach potential customers across the Yahoo! and Microsoft networks after the transition.
•  Transition tools - To help guide you through the step-by-step process of moving your campaigns to adCenter, we’ll provide you with transition tools within your Yahoo! Search Marketing account.

Next Steps and Resources
For now, the two most important things you can do are to manage your Yahoo! Search Marketing campaigns as usual, and keep your eye out for transition-related communications. You have a number of resources available to help you stay on top of the information:

•  YSM Blog - The Yahoo! Search Marketing blog will post regularly about the transition.
   
•  Transition Center - The Yahoo! Transition Center includes articles, downloadable materials, and, coming soon, videos and tutorials about the transition and adCenter
•  Emails - We’ll send you regular updates via email, so you won’t miss a thing.
•  Survey - Next month, you may be asked to participate in a survey about the Yahoo! and Microsoft Search Alliance. Your feedback is important and we strongly encourage you to participate.

We are committed to making this transition as seamless and beneficial for you as possible. We appreciate your business, and look forward to bringing you the benefits of the Yahoo! and Microsoft Search Alliance.

Sincerely,

Your Partners at Yahoo!

 

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Internet Search Engine Market Share - March 2010
Saturday, April 17, 2010

 

Flyline Search Marketing

Atlanta's and Albuquerque's Premier Marketing Agency

Atlanta Office                            1-678-867-6810

Albuquerque Office                  1-505-328-4321

Nationwide Contact Number   1-866-258-5511

Internet Search Engine Market Share Report - March 2010

comScore Releases March 2010 U.S. Search Engine Rankings

 

RESTON, VA, April 9, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In March 2010, Americans conducted 15.4 billion core searches, with Google Sites accounting for 65.1 percent search market share.


March 2010 U.S. Core Search Rankings

Google Sites led the U.S. core search market in March with 65.1 percent of the searches conducted, followed by Yahoo! Sites (16.9 percent), and Microsoft Sites (11.7 percent). Ask Network captured 3.8 percent of the search market, followed by AOL LLC with 2.5 percent.

 

__________________________________________________________________________________

comScore Core Search Report*

March 2010 vs. February 2010

Total U.S. – Home/Work/University Locations

Source: comScore qSearch

Core Search Entity      Share of Searches (%)

                        Feb-10    Mar-10    Point Change

                                            Mar-10 vs.

                                            Feb-10

Total Core Search       100.0%    100.0%       N/A

Google Sites**           65.5%     65.1%      -0.4

Yahoo! Sites             16.8%     16.9%       0.1

Microsoft Sites          11.5%     11.7%       0.2

Ask Network               3.7%      3.8%       0.1

AOL LLC Network           2.5%      2.5%       0.0

 

* Based on the five major search engines including partner searches and cross-channel searches.

Searches for mapping, local directory, and user-generated video sites that are not on the core

domain of the five search engines are not included in the core search numbers.

** Due to a change in the URL structure for certain Google News & Video searches, a portion of

searches previously counted were excluded. comScore estimates that these searches were

responsible for a reduction in Google’s Core Search share of approximately 10 basis points or 0.1%.

__________________________________________________________________________________

 

Americans conducted 15.4 billion searches in March, up 7 percent from February. Google Sites accounted for 10.0 billion searches, followed by Yahoo! Sites (2.6 billion), Microsoft Sites (1.8 billion), Ask Network (593 million) and AOL LLC (380 million).

 

__________________________________________________________________________________

comScore Core Search Report*

March 2010 vs. February 2010

Total U.S. – Home/Work/University Locations

Source: comScore qSearch

Core Search Entity      Search Queries (MM)

                        Feb-10    Mar-10    Percent Change

                                            Mar-10 vs.

                                            Feb-10

Total Core Search       14,472    15,427        7%

Google Sites             9,475    10,048        6%

Yahoo! Sites             2,433     2,605        7%

Microsoft Sites          1,667     1,802        8%

Ask Network                540       593       10%

AOL LLC                    358       380        6%

 

* Based on the five major search engines including partner searches and cross-channel searches.

Searches for mapping, local directory, and user-generated video sites that are not on the core

domain of the five search engines are not included in the core search numbers.

__________________________________________________________________________________

 

March 2010 U.S. Expanded Search Rankings

In the March analysis of the top properties where search activity is observed, Google Sites led the search market with 14.3 billion search queries, followed by Yahoo! Sites with 2.7 billion queries and Microsoft Sites with 1.9 billion. Facebook.com experienced significant growth during the month with a 48-percent increase to 647 million searches, jumping one position in the ranking. 

 

__________________________________________________________________________________

comScore Expanded Search Query Report

March 2010 vs. February 2010

Total U.S. – Home/Work/University Locations

Source: comScore qSearch

 

Expanded Search Entity         Search Queries (MM)

                               Feb-10    Mar-10    Percent Change

                                                   Mar-10 vs. 

                                                   Feb-10

Total Internet                 22,271    23,866        7%

Google Sites                   13,482    14,252        6%

    Google                      9,929    10,547        6%

    YouTube/All Other           3,553     3,705        4%

Yahoo! Sites                    2,509     2,689        7%

    Yahoo!                      2,496     2,676        7%

    All Other                      13        13        0%

Microsoft Sites                 1,720     1,862        8%

    Bing                        1,498     1,604        7%

    Microsoft/All Other           222       258       16%

Ask Network                       689       742        8%

    ASK.COM                       300       332       11%

    MyWebSearch.com/ All Other    389       410        5%

craigslist, inc.                  629       664        6%

eBay                              624       659        6%

Facebook.com                      436       647       48%

AOL LLC                           549       594        8%

    AOL Search Network            299       319        7%

    MapQuest/All Other            250       275       10%

Fox Interactive Media             391       406        4%

    MySpace                       388       402        4%

    All Other                       3         4       33%

Amazon Sites                      210       226        8%

Social Media Sites

Follow Mark Lein on Twitter, Friend Mark Lein on Facebook, Subscribe To Flyline Search Marketing Youtube Channel, Connect with Mark Lein on Linkedin,  Follow Pam Russom on Twitter, Follow Dwight Houser on Twitter,

 



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Atlanta's Premier Personal Training Instructor
Thursday, April 08, 2010

Matthew Lein

Martial Artist

Freshman All-American Baseball Player

Atlanta's Premier Fitness Instructor

Seeking a great personal training experience? We have a recommendation for you to consider. Word has it that Atlanta's elite have been heading to Anytime Fitness of Roswell to train with Matt Lein. If you are looking for a serious personal trainer with charisma, a dynamic personality, a passion for training and a sincere interest in helping clients lose weight, tone their bodies and improve their overall health, look no further.

Matt learned his craft while working with his own personal trainer in the Atlanta area by the name of Rocky Thorn. Mr. Thorn is nationally known as one of the elite baseball fitness instructors in the United States. Many a pro ballplayer has spent time in Rocky's gym. Matt trained with Rocky for more than 6 years. In 2001, Matt headed off for college to further his education and to play baseball for the Wofford Terriers. Matt was truly a unique talent and was named to the College All-American team as a Freshman while at Wofford. He continued to gain knowledge and skills by working with the professional fitness instructors working for the school. Matt transferred to South Carolina his junior year where he continued to hone is baseball and training skills. The personal trainers in Columbia were incredible. Matt was able to gain deep insight into nutrition and human body sculpting from the highly skilled fitness professionals employed by the Gamecocks athletics department.

Matt's training client roster includes Atlanta area corporate executives, world renowned artists and a number of mixed martial arts practitioners. Matt's designs training routines to fit the abilities of his clients, but, is known for challenging his trainees in ways that bring out their best effort and produce dynamic results. 

If you do contact Matt (770) 241-1086. Please tell him that the Flyline Search Marketing leadership team says we love you and thanks for all you do! (http://www.clubsanytime.com/Roswellga).



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Video and Display Ads Increase Brand Awareness
Thursday, March 25, 2010

 

Flyline Search Marketing

Atlanta and Albuquerque's Internet Marketing Experts

Want to advertise on Google, Yahoo, Bing and Ask? Give us a call and let our world class Search Engine Marketing PPC program designers get you started. We take great pride in trying to keep our blog audience informed on the latest studies and the lead stories concerning Internet Marketing, Social Media Marketing, Search Engine Optimization and more. Take a look at the research provided below that came from Ian Fulgoni, CEO of comScore Research. Pretty informative and we are encouraging our clients to act upon this information.

View Archived Research Studies

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*********************** comScore, Inc. News Release*******************

 
.Fox Networks and comScore Reveal Ground-Breaking Findings About the Branding Impact of Online Advertising
 
Research confirms ability of video and display advertising to drive
sustained brand engagement regardless of users clicking on ads or not
 
London, UK, March 25, 2010 - .Fox Networks (pronounced “dot-fox”), the leading global online network from Fox International Channels (FIC) and comScore, a leader in measuring the digital world, today unveiled the findings of a ground-breaking U.K. study. The study, commissioned by online video specialist .Fox, used comScore’s single-source panel methodology to confirm that video and display advertising are effective at driving significant uplift in site visitation and advertiser search queries, even in the face of minimal clicks on ads.
 
The study evaluated results from four campaigns across four industry sectors and produced the following key findings:
 
- Video and display advertising both successfully increased brand engagement in each of the four campaigns analysed. The average uplift across the campaigns saw site visitation increase by more than a factor of seven over a four week period following exposure to an ad, with consumers three times more likely to conduct search queries using brand or relevant generic terms in the same time period.
 
- When evaluating video and display side by side, consumers exposed to video advertising were 28 percent more likely to visit the brand site and nearly twice as likely to conduct a trademark search.
 
- Confirming expectations and previous industry understanding, video was able to generate a more immediate impact in the first five exposures than display ads in terms of increases in site visitation and search queries; however, behavioural response for those exposed to display climbed steadily as the number of ad impressions increased.
 
The results, which have been released in full at the Advertising Research Foundation’s 2010 conference in New York this Wednesday, are also particularly significant given sharp decreases in online advertising click-through-rates over recent years, with the U.K. being the worst affected of leading global markets.
 
The study underscores the fact that consumer search behaviour is positively impacted by the presence of display or video advertising -- even in the face of minimal clicks.   In each of the four campaigns, search activity increased significantly when consumers were exposed to these online ad formats, suggesting that the last click on a search ad should not be given 100 percent of the credit in attribution studies.
 
Commenting on the findings, Hernan Lopez, President of .Fox Networks and COO of FIC said,“This study proves that online display and video advertising drives significant results that are either being ignored by click-through-based metrics, or wrongly attributed to search. We make an open invitation to global advertisers to work with us and comScore in a follow-up to the study, measuring the impact on actual sales.”
 
“As the online industry seeks to increase its share of branding advertising budgets, it’s more important than ever to prove the value of display and video ad formats”, said Gian Fulgoni, chairman of comScore. “This research and our recent Whither the Click study for Europe are helping marketers understand that the internet is indeed a powerful branding medium and how vital it is to measure campaign effectiveness using the appropriate behavioural metrics rather than just the click.”
 
Anthony Rhind, Global Co-CEO, Havas Digital, one of the agencies that sponsored the study adds, “This .Fox research is valuable because it looks beyond the usual data used by the industry for media trading.  As opposed to relying on the usual simplistic denominators of click-thru & last event attribution, this research centres on consumer behaviour proxies that are better placed to reflect communication goals, defining success based on a mix of visitation, engagement and search behaviour across a four week period.  By addressing difficult planning considerations such as cross format and multiple touchpoint attribution, this .Fox research better reflects the way Havas Digital believes campaigns must be evaluated if the digital media industry is to continue to grow in terms of significance for major advertisers."

The study was compiled examining four campaigns conducted in 2009 across the Travel, Finance, Government and Utilities sectors. These campaigns utilized various combinations of video and display formats and delivered a total of 300 million impressions to U.K. Internet users.

comScore’s panel of over 80,000 U.K. consumers was used to passively track behaviour and understand the impact over time of ad exposure on specific activities linked to campaign effectiveness, namely:
 
- Advertiser Site Visitation
- Search Term Usage
 
The studies compared the behaviour of internet users who were exposed to the online campaigns with a control group of comScore panelists who were not exposed. The control group was generated using a sophisticated pair-wise matching process along a number of important demographic and behavioural variables. The process ensured that control panelists visited websites in the same category where the advertising was delivered but were not exposed to the campaigns. It also paired test panelists with relevant control subjects based on demographics, internet usage, connection speed, and other relevant factors.
 
The full study was presented by Gian Fulgoni and Hernan Lopez at the annual conference of the Advertising Research Foundation in New York, yesterday, March 24th at 10:30am EDT.


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Valentines Day Assessment - Comscore
Sunday, March 21, 2010

Flyline Search Marketing  

 

Atlanta and Albuquerque's Premier Internet Marketing Agency

__________________________________

Click Here to See Full Story - PDF Document

 

 

RESTON, VA, March 19, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. Web activity at the top-growing properties and site categories for February 2010 based on data from the comScore Media Metrix service. Valentine’s Day celebrations sent millions of Americans to Personals, e-Cards, and Gifts Sites as they planned for the occasion, while millions also flocked to tax sites as the April 15 filing deadline inched closer.
 
“Online personals sites reached record levels in February as millions of Americans looked for the special someone to share Valentine’s Day with,” said Jack Flanagan, executive vice president of comScore Media Metrix. “Visitation to tax sites also continued to build with the tax deadline getting closer and an increasing number of Americans turning to the Web for the convenience of filing their taxes online.”
 
Due to February being the shortest month of the year, gains in Internet usage across site categories were muted relative to typical months.
Valentine’s Day Romance Sweeps the Internet
e-Cards ranked as one of the top-gaining site categories in February, growing 7 percent to 23.1 million visitors, as consumers sent their loved ones Valentine’s Day cards. MyFunCards.com led the category with 6.3 million visitors, up 75 percent versus January. Evite.com attracted 5 million visitors during the month, followed by AG Interactive with 4.8 million (up 13 percent), 123Greetings.com with 3.0 million (up 15 percent), and Yahoo! Greetings with 869,000 (up 7 percent).
 
Flowers/Gifts/Greetings sites also saw a 7-percent gain in February, growing to 32.3 million visitors. AmericanGreetings Property grabbed the #1 position with 10.6 million visitors, while ProFlowers.com surged 412 percent to 5.3 million visitors. Gifts.com ranked third with 4.3 million visitors, followed by Hallmark with 3.2 million (up 12 percent).  1-800-Flowers.Com, Inc. closely followed Hallmark with nearly 3.2 million visitors (up 97 percent).
 
Online Personals sites also grew in popularity during the month, experiencing a 5-percent increase to 24.2 million visitors. eHarmony ranked as the #1 Personals site during the month, attracting 5.0 million Americans (up 82 percent), while Match.com Sites ranked second with 3.4 million visitors. PlentyOfFish.com attracted 2.8 million visitors, followed closely by SinglesNet.com with 2.6 million. 
_______________________________________________ 
Social Media Sites


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