Pay Per Click - How To Make It Work Series |
| Saturday, August 08, 2009 |
If you hope to make your Pay Per Click program pay off, it is critically important to start with an extremely well built web site. The web site plays a huge role in determining whether your PPC efforts will ultimately lead to sales conversions. We encounter customer after customer who originally utilized a graphics design firm or a friend who builds sites out of their basement, to create a cheap and aesthetically pleasing web site. They were under the mistaken impression that photographs, flash slide shows and overall aesthetics were the keys to driving customers and sales to their business. Folks, it’s not that we don’t think these things are important, it’s just that we feel the ultimate purpose of any web site is to serve as your online store front. Think of your web site as an extension of your sales team. If your site does not convert site visitors into clients, scrap it and rebuild it with Flyline Search Marketing. Since opening our doors for business last September, we have built a large number of web sites for our clients. Examples: (www.petesplumbinginc.com), (www.greenheartenterprises.net), (www.justcashonline.com), (www.heavensentgodboxes.com). Each time we build a site for a client, we do so with that clients marketing campaign in mind. Meaning, we build sites with content and keyword reach landing pages that will effectively support each of the Pay Per Click campaigns we plan to use for the client. You must create product or service line specific landing pages. If designed correctly, those landing pages will help your client to achieve consistent organic placement and will enhance your clients conversion rates for Pay Per Click.
For more information on Web Site Development, Pay Per Click Management and Search Engine Optimization, contact Mark Lein or Dwight Houser at Flyline Search Marketing at 1-866-258-5511.
You can also visit us at (http://myflyline.blogspot.com)
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Comscore Reports on Top Search Engines |
| Tuesday, August 04, 2009 |
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In June 2009, Americans conducted more than 14 billion core searches, with Google Sites accounting for 65.0 percent search market share. Microsoft Sites grabbed 8.4 percent market share, a 0.4 percentage point gain versus May, after introducing its new search engine, Bing.
The press release below is also available at: http://comscore.com/Press_Events/Press_Releases/2009/7/comScore_Releases_June_2009_U.S._Search_Engine_Rankings
Please let me know if you have any questions or would like to speak with an analyst.
Thank you,
comScore Releases June 2009 U.S. Search Engine Rankings
RESTON, VA, July 16, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In June 2009, Americans conducted more than 14 billion core searches, with Google Sites accounting for 65.0 percent search market share. Microsoft Sites grabbed 8.4 percent market share, a 0.4 percentage point gain versus May, after introducing its new search engine, Bing.
June 2009 U.S. Core Search Rankings
Google Sites led the U.S. core search market in June with 65.0 percent of the searches conducted, followed by Yahoo! Sites (19.6 percent), and Microsoft Sites (8.4 percent). Ask Network captured 3.9 percent of the search market, followed by AOL LLC with 3.1 percent.
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comScore Core Search Report
June 2009 vs. May 2009
Total – U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity Share of Searches (%)
May-09 Jun-09 Point Change
Jun-09 vs. May-09
Total Core Search 100.0% 100.0% N/A
Google Sites 65.0% 65.0% 0.0
Yahoo! Sites 20.1% 19.6% -0.5
Microsoft Sites 8.0% 8.4% 0.4
Ask Network 3.9% 3.9% 0.0
AOL LLC 3.1% 3.1% 0.0
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
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Americans conducted 14 billion searches in June, down slightly from May. Google Sites accounted for 9.1 billion searches, followed by Yahoo! Sites (2.8 billion), Microsoft Sites (1.2 billion), Ask Network (552 million) and AOL LLC (439 million).
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comScore Core Search Report*
June 2009 vs. May 2009
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity Search Queries (MM)
May-09 Jun-09 Percent Change
Jun-09 vs. May-09
Total Core Search 14,327 14,060 -2%
Google Sites 9,307 9,135 -2%
Yahoo! Sites 2,877 2,755 -4%
Microsoft Sites 1,149 1,179 3%
Ask Network 555 552 0%
AOL LLC 438 439 0%
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Andrew Lipsman
comScore, Inc.
press@comscore.com
312-775-6510
******************************* comScore, Inc. News Release*******************
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Pay Per Click - How To Make It Work |
| Tuesday, July 14, 2009 |
I meet advertisers every single day that tell me they have tried pay per click advertising before and aren't interested in utilizing it in the future. The reason they give is it just didn't work for them. In almost every single case, we find that the vast majority of these folks utilized either one of the telephone companies or one of the large pay per click mega vendors and had a very bad pay per click experience. As a small firm, we often find ourselves in a position of pushing the proverbial sales wheelbarrow straight up the hill with these customers. They simply don't believe the process is cost effective or will work for them.
Here is why their first experience went badly.
1) The Phone Companies and Large Pay Per Click vendors often charge extremely hefty monthly management fees for running a search program. These fees range from 40% - 52% of the clients monthly contracted spend amount. Meaning, you contract to spend $4000 per month on a search program and they keep $1600 - $2080 of that as fee. The remainder then goes to buy you advertising. When half your ad budget goes into the pockets of your search vendor, you generally won't have enough budget left to compete effectively for the better ad positions. Many of the clients we speak with say they were told by the large pay per click firm that the best return on investment is in ad positions three, four, five and six. That my friends is simply a sales tactic to get you to accept the fact that your ads will rarely appear in the top ad positions while they are handling your program. What they don't tell you is the buyers are clicking on ads in the top ad positions and the price shoppers are clicking on ads in the lower ad positions. Hint: Bid for positions one, two or three. Our experience has taught us the rate of conversion increases and our overall cost per conversion then comes down as a result of placing our clients in these top ad positions. An effective pay per click strategy needs to be focused on conversions, not clicks.
2) Unfortunately, some advertisers, and even some misguided pay per click firms give into the temptation of clicking on other competitors pay per click ads. Call it greed, ignorance or simply bad up bringing, no matter how you look at it, people who do this are committing a serious breach of professional and business ethics. If your search marketing vendor does not have a method for dealing with these bad guys, you will end up spending a moderate to even large portion of your daily ad budget on clicks these bad guys have generated. It doesn't take many bad clicks each day to convince the uniformed advertiser that a key word term is not converting or worse, that the pay per click program itself simply doesn't work. Hint: The solution to this problem lies in proper monitoring of your web site traffic flow by your search marketing vendor. We recommend all our clients load Google Analytics to their web sites. In addition, we deploy additional analytics on each client web site we host. These additional analytics allow us to monitor actual IP addresses that are visiting our clients web sites. We utilize IP Deny technology to block IP addresses that continually generate bad clicks for our clients. In essence, we weed out the bad guys. Doing so ensures our clients can focus their daily advertising spend on achieving top ad positions and in purchasing actual advertising. Blocking offenders also helps us to promote and protect the reputations of the various search engine firms we manage programs on. Google, Yahoo, MSN and Ask have all worked very hard to provide us all with an extraordinary marketing tool. It incumbent upon every search engine marketing firm who manages pay per click programs to ensure that clients feel the true and often times meraculous power of the process.
True story, one long time Flyline Search Marketing client actually paid us the ultimate compliment this past month. The client actually included an unsolicited bonus payment of several hundred dollars in their most recent montly payment to us. The note they included advised that the payment was in special recognition of our efforts on their behalf. It was a truly humbling moment. We are so very blessed to have such wonderful clients and can only give thanks to our heavenly father for them and for the many blessing that he and they bring to the lives of the Flyline Search Marketing team each and every day. We are devoted to our clients and will work relentlessly to ensure they greatly benefit from the work we do on their behalf.
Hope you will give us a chance to serve your firm soon!
Mark Lein
CEO - Flyline Search Marketing
You can also follow us at: (http://www.flylinesearchmarketing.com/)
Check out our new green screen videos (www.flylinesearchmarketing.com/Internet-Search-Marketing.php), (www.flylinesearchmarketing.com/Search-Engine-Optimization.php) |
Flyline SEO Vendor Don Delgado - In Honduras |
| Monday, June 29, 2009 |
SEO Vendor Don Delgado Impacted By Coup In Honduras
Flyline Search Marketing vendor partner Don Delgado, has been in Honduras for the past week on a Christian mission trip. Don has been working in a small village in the rural part of the country. The coup gives us reason for great concern for Don's safety and well being. Please join in saying a prayer for the people of Honduras and for Don's safe return back to the United States.
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Leaville, Colorado Silver Rush 50 Mile Trail Run |
| Sunday, June 14, 2009 |
Leadville, Colorado Silver Rush 50 Mile Mountain Trail Run
The 50 mile trail run begins on July 25th at 6:00 am. Participants will have a maximum of 14 hours to finish the event. Runners will head out over the mountains, past the old Gold mines from the Gold rush days of old. The race begins at 9,000 feet elevation and runners climb as high as 12,000 multiple times in route to the turn around point. Once reaching mile marker 25, must turn around and cover the same tough mountain trails on the return leg back to Leadville. Flyline Search Marketing has two team members participating in the event. In fact, one of them (David Hersey) will also compete in the 50 mile bike ride a day earlier, then run the 50 trail run the very next day. David is a long time veteran of Leadville and has produced some incredible moments and highlights in his years of trail running and mountain biking in the area. Read more about Leadville and the Genesis of Flyline Search Marketing.
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