Flyline Search Marketing

Specializes In

Search Engine Optimization

When Flyline Search Marketing™ builds a web site, we first create a master site map plan. That site map will identify all the services our client offers and intends to market. The plan will be constructed with both end user experience and search engine spider navigation in mind. Our designs generate excellent page ranks, leave our clients positioned to compete effectively for organic market share and ensure that our clients have the ability to generate natural in-bound links. We build web sites with both "On-Page" SEO and "Off -Page" SEO in mind. What do we mean by "On-Page" SEO and "Off-Page" SEO? "On-Page SEO refers to Search Engine Optimization elements that are directly related to the web site itself. "Off-Page SEO refers to elements outside of the web site architecture, that are sometimes referred to with terms like: one way in-bound links, anchor text links, back links and reciprocal links.

Search Engine Optimization - "On-Page"

If you want a web site that drives organic placement you have to build the site with the "On-Page" SEO in mind. The following are some of the elements that Search Engine Optimization architects refer to as "On-Page" in nature. 

1) Meta Tags

        Includes: Meta Titles, Meta Descriptions and Meta Keywords

Our web site design team ensures your web site has unique Meta Tags for each and every page. Our team will conduct the necessary research during the site mapping process to identify the keyword terms that most accurately and effectively describe the products and services you offer. It is imperative we create total synergy between your Meta Tags and the page content displayed for your site visitors. You should always use Meta Tags that match to the actual products and services we describe in the page content. 

2) Site Map

Our web site design team will construct a site map that will help the search engine spiders to navigated effectively through the site, indexing as much information as possible from your site. Many of our clients place Flyline Search Marketing on consulting retainer to ensure that we are there to assist them with future page development and with properly monitoring and maintaining Meta Tags and Site Maps, even after the web site project has been initially completed. Our consulting retainer fee is quite nominal and leaves our clients positioned to protect the traffic rank, page rank and organic marketing position long term.

3) Page Content Development

Page content development is arguably the most critical component in determining whether your web site will going to be an effective sales conversion tool for your firm. If the information you provide your site visitors is informative, helpful and causes them to reach out to you for service, you have mastered the most important piece of the equation. Folks, our web sites are honestly an extension of our sales team. If they provide the information a prospective client needs and demonstrate to the prospective client that our firm is positioned to provide the product or service for a competitive price, our business model will succeed. If our web site does not perform effectively, our businesses will struggle. We cannot afford to operate in Today's competitive Internet Marketing landscape without an effective web site.  

Search Engine Optimization - "Off-Page"

There are a number of elements that contribute to the amount of organic placement our web sites are likely to generate. Some of those elements are things like:

1) One Way In-Bound Links

When another web site owner places a link back to your web site on their web site, that is considered to be a one way in-bound link. Google, Yahoo, Bing, Ask and other search engines place high relevance on one way in-bound links. That relevance translates into potential organic placement opportunities for your web site in the future.

2) Reciprocal Links

A reciprocal link occurs when two web sites both place links to each others sites on their web sites. This practice is sometimes referred to as link swapping. The search engines place less relevance on reciprocal links, largely because many SEO practitioners used to engage heavily in link swapping. Google, Yahoo, Bing and others basically put an end to link swapping by lowering the relevance that these types of links generate within their organic placement algorithms. It is important to understand though that reciprocal links that are useful to your site visitors are not a bad thing. If used appropriately they can greatly increase the amount of product and/or service information that your site visitors can access while making their buying decision.

What You Should Understand About SEO

The idea behind Search Engine Optimization is to make your website as search engine friendly as possible. Your goal should be to allow the search engine spiders to crawl your site in an effective and logical manner. Web sites built with end user experience as well as search engine spiders in mind tend to enjoy better visitor traffic, higher site rank, improved organic placement thus ultimately benefiting from their SEO efforts. In today's World, it has become increasingly more difficult for small to medium size businesses to secure first page placement in the organic results for heavily trafficked keywords, unless they use city designators. This is due in large part to the proliferation of what I call the mega sites. Here are just few examples of websites that fit this mega site category:

www.superpages.com, www.kudzu.com, www.business.com, www.amazon.com,www.ebay.com, www.searchenginewatch.com, www.topseos.com

These mega site owners have created well developed, highly relevant content. Their sites have links so numerous that most search engines generally assign them very high relevance. Search engines often include these mega sites on the first page of organic search query results for the most sought after generic keyword terms. Most small to medium sized firms cannot hope to ever match the mega sites in terms of frequency of first page organic placement. Nor can we hope to match the number of inbound links they can generate.

It is for these and other reasons, that Flyline Search Marketing recommends to our clients that they utilize a two pronged lead generation strategy. We suggest that you allow us to professionally design a web site and SEO strategy for your firm that targets keyword terms within your reach. Couple that strategy with a custom designed Pay Per Click program that we will create for you and you have the makings of a solid Internet Marketing program. If we get the mix right, that combination will produce the optimum results for your firm. We also recommend that you consider allowing our Social Media Marketing team to design a Viral Marketing program for your firm that will help with Branding, Natural Link Building and ultimately with Lead Generation. When all these elements are properly blended together, Search Engine Optimization, Pay Per Click and Social Media Marketing, you will experience maximum performance results from your Internet Marketing efforts. If you are looking for a great conversion rate, we encourage you to contact Flyline Search Marketing at 1-866-258-5511 to learn more.

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